Infoworks! Client Chosen As
Best Law Firm Web Site - Small Firm

For Immediate Release
October 10, 2003

BOSTON — Infoworks! client, Gallagher, Callahan & Gartrell (Concord, NH), has been chosen as one of the best law firm web sites in the country by Law Office Computing magazine as part of its 5th Annual Best Law Office Web Site Contest. The website, www.gcglaw.com, is named as a finalist — one of four sites selected in the small law firm category by a panel of independent experts.

The contest, featured in the magazine’s October/November issue, is conducted to highlight "firms whose approach to utilization of the Internet stands at the forefront of innovation and value-added content." Sites were evaluated on:

• aesthetics
• ease of use
• quality of content
• unique features
• search-engine effectiveness.

Amy Campbell, principal of Infoworks!, developed the site to be more than an electronic brochure by emphasizing relevant and timely information of value to clients and potential clients. "Fresh content, a monthly e-newsletter, a searchable archive of attorney-authored articles, and feedback mechanisms all contribute to creating a dialog with customers and building a useful resource that reinforces brand," said Campbell.

Judges found the site to be easy to navigate and liked its content-rich approach stating, "Unlike many law firm home pages, Gallagher, Callahan & Gartrell's home page resembles an online magazine. This aspect effectively gives credibility to the firm's skills." Other site features favored by the judges include the monthly e-newsletter, Government & Regulatory Review, and the site's high rankings on searches using leading Internet search engines.

Internet search engines such as Google, which are built to recognize "relevancy" by returning high page ranks on specific queries, have helped the site receive constantly increasing numbers of visitors. "Google rewards good content — the trick is to structure the site and present the information in a way that makes it accessible to the incredible reach of the Internet," said Campbell. "Write about the right thing, and people will virtually beat a path to your door."

“We believe that everything we do has substantial relationship-building value,” said Donald Pfundstein, managing director in charge of business development for the law firm. “What we are selling is not simply a result, process or product. We are selling an experience – the total experience of a relationship with us. Our website is an important part of that process.”

"It is especially rewarding to be recognized by this competition, because it is not just a beauty contest," said Campbell. "While expensive graphics and flash can make a good, first impression, it is quality content — and lots of it — that keeps customers coming back. And this contest recognizes that distinction."

For more information on effective use of web marketing for your business, or optimizing web sites for increased search engine rank, please contact Amy Campbell.

Amy Campbell
Infoworks!
Boston
617.494.9444

For links to all winning web sites, see this post on Amy Campbell's Web Log.