Infoworks! Wins Web Design Award
for Law Firm Website

For Immediate Release
September 18, 2013

BOSTON — Amy Campbell, principal of Infoworks!, is pleased to announce that the firm has been selected for a 2013 WebAward for development of the website funkandzeifer.com. The website entry received a "Standard of Excellence Award" in the legal category from the Web Marketing Association's 2013 web design competition that judged websites in over 50 categories on the following criteria:

• Design
• Innovation
• Content
• Technology
• Interactivity
• Copywriting
• Ease of use.

Campbell said, "It is particularly gratifying for a small shop like Infoworks! to win alongside some large agencies and to know that we can deliver comparable, top-rate website experiences for law firm customers."

Campbell cites three of the chief assets of the winning site are responsiveness, content and search engine optimization (SEO).

Responsive web design - Utilizing current responsive web coding standards allows the website to be viewed easily on a variety of web devices from cell phone to tablet to desktop PC.

Expert content - The attorneys at Funk & Zeifer write many expert articles on energy topics, which are leveraged on the site — published and positioned to be indexed by search engines. Further, social sharing tools are incorporated sitewide to allow readers to easily share and recommend that content via their social networks.

SEO - From the beginning, the site was structured, written and developed with close attention to search engine performance, utilizing both on-site and off-site tactics. The results are already showing. For instance, a Google search of "NY energy lawyer" and "energy law boutique" returns the client's website on the first page of search results.

“Working with Amy on our website was a long process that was definitely worth the effort," said Ellen Zeifer of Funk & Zeifer. "Amy knows exactly what she is doing. She asked us for a lot of information, and the result is terrific. Not only are we pleased with the website, but we are extremely happy with our positioning as an energy law boutique on Google searches." 

For more information on creating an award-winning website for your firm, please contact:

Amy Campbell
Infoworks!
617.494.9444
amy@infoworks1.com